Privacy Policy

This privacy policy applies to all communication channels, websites (the "Website"), mobile applications (the "App") owned and operated by Dial-a-Wholesale Ltd. (“AfriSupermarket”). This privacy policy describes how AfriSupermarket collects and uses the personal information you provide when interacting with us. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

For the purpose of clarification, "seller", "we", "us" and "our" all refer to AfriSupermarket.

AfriSupermarket is committed to honoring the privacy of our members, clients, partners, and visitors. This privacy policy, part of our overall Terms and Conditions, covers personally identifiable information shared through, including, but not limited to, the AfriSupermarket websites, AfriSupermarket app, phone calls, in writing, or any other form of contact between you and AfriSupermarket and its affiliates, partners and subsidiaries.

AfriSupermarket takes your privacy seriously. We will not sell, lease, or exchange your personal data to, or otherwise share your personal data with, third parties in ways other than described in this Privacy Policy. By using services available at,, or our app, you are using a service provided by AfriSupermarket. (collectively, the “Service”) and you agree to be bound by the Terms of Service and this Privacy Policy. Some capitalized terms used in this Privacy Policy and not otherwise defined may be defined in the Terms of Service.



The Service requires a login to provide you with a personalized account. During our account registration process, we will collect an email address, your phone number, your first and last name, and a password from you. We may also collect information about how you heard about AfriSupermarket and details of the device used to access our Service. We may record your approximate geographic location and IP-Address. You must provide all this information in order to obtain an account. After completing our registration form, you will receive a welcome email describing your new account, and how to access that account. You may, at your option, also store your social media credentials as part of your account with our Service.

Communications with AfriSupermarket

We use third-party service providers to assist us in managing and administering communications and emails sent to us through the Website and through some AfriSupermarket managed sites and the App. Any personal information disclosed through such communications will be governed by such third-party vendors' privacy policy.

Submitting Orders

If you choose to submit an order to us, AfriSupermarket will collect the following personally identifiable information from you: payment method, street address, area, and keep this information on file in a third-party secure server in order to process your order and invoices. You may also be required to provide your company name, full billing address, and additional phone numbers. This information is used to verify authenticity and process payments. This information, along with your account information, may be used to contact you without prior consent.

Third-Party Payment Processors

AfriSupermarket uses third-party payment processors to assist it in processing your personally identifiable payment information securely. Such third-party processors’ use of your personal information is governed by their respective privacy policies which may or may not contain privacy protections as protective as this privacy policy.


AfriSupermarket uses the services of third-party hosting providers for it’s Website and App. Personal information hosted by or through these providers is subject to third-party hosting providers’ privacy policies which may or may not contain terms as protective as this privacy policy.


When accessing the Service, AfriSupermarket may log your IP address, access URL, time of access, geographic location, browser type, and referral URL in order to provide us with internal information regarding site traffic statistics. This information may also be used to identify users who are using the service.

Comments, Messages, and User Content Posted to the Website and App

If you post any Comments, Messages, or User Content on the Website and App, you should be aware that any personally identifiable information you choose to provide there may be read, collected, or used by AfriSupermarket and other users of the Website and App, as well as other third parties. We are not responsible for the information you choose to submit. We cannot guarantee that other users have not made copies of and/or will not use such information outside of the Website and App. We are not responsible for the information you choose to post in this way.

social media

The Website provides users the opportunity to interact and post content through various social media sites including, but not limited to, Twitter, Facebook, Google, Instagram, and YouTube. Your interactions with such tools and any information you provide in connection with these interactions are publicly viewable outside of the Website or App. Each social media site has its own privacy policies which may be more or less protective than this Policy. If you do not wish for this information to be disclosed, then you should not use these tools. We are not responsible for the information you choose to post in this way.

Our site also includes Social Media Features, such as the Facebook button and Widgets, such as the Share this button or interactive mini programs that run on our site. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features and Widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing them.


AfriSupermarket collects the aforementioned personally identifiable information in order to provide you with a service. Various features in our management system will, at your discretion, display your name, or adjust the date and time of events based on your locale. The interface will always give you an option before any piece of your personally identifiable information is presented, and situations, where information will be published, are made clear in various spots in the interface.

AfriSupermarket also uses information collected through its Service to send out notifications regarding service-related notifications (such as updates, offers, promotions, problems, and other items related to our service). We do not send contact information unless the matter is deemed urgent, and most communication will occur through your account interface. We may use and disclose your information to our third-party service providers in order to send you messages regarding new services, offers or other products from or available through the AfriSupermarket Service.

Information collected through our service logs may be used to identify potential cases of abuse and establish statistical and analytical information.


We store all user information in secure databases protected via a variety of industry-standard access controls. Secure passwords, SSL encryption, disk-based encryption, firewalls, and other measures are in place that help us to protect your data. However, no company, including AfriSupermarket, can fully eliminate security risks associated with the transmission of personal information through online transactions, and you do so at your own risk.


Changing Information

Most of the personal information that AfriSupermarket stores related to your account is accessible through your Account Manager interface. You may use this interface to correct, update or delete your information, and we encourage you to keep this information up to date so that AfriSupermarket is able to operate efficiently.

Removing Information

To remove your personally identifiable information from our system, submit your account for deactivation and deletion. Your personal information will be removed as soon as possible. Information shared with third parties cannot be guaranteed to get removed through this process. Please contact us at [email protected] if you wish to do so.

Data Retention

We will retain your information for as long as your account is active or as needed to provide you services. We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

5. COMMUNICATIONS FROM AfriSupermarket., Service-related Announcements

We will send you service-related announcements on occasions when we deem appropriate to do so. For instance, we might send you an email, push notification, WhatsApp message, Facebook message, Twitter message or Instagram Message. We might also call the phone number you provided. Generally, you may not opt-out of these communications, which may be promotional in nature and they will be issued without prior authorization. If you do not wish to receive them, you have the option to deactivate your account.


Aggregate Information (non-personally identifiable)

We may share aggregated demographic information about our user base with our marketing partners. This information does not identify individual users. This information contains statistics related to traffic and the geographic location of our customers. We also may share aggregated user information with third parties who help us to analyze our user base to improve the Service.

Other than as described herein, we do not link aggregate user data with personally identifiable information.

Personally Identifiable Information

AfriSupermarket employs third-party service providers to perform functions on our behalf. Examples include payment processing, customer care service, marketing agencies, email service providers and analyzing data. These service providers have access to personal information needed to perform such functions on our behalf and are authorized to use your personal information only as necessary to provide these services to us.

In the event of a business transfer or sale by AfriSupermarket, customer information generally is one of the transferred business assets but remains subject to the commitments made in any AfriSupermarket pre-existing Privacy Policy (unless, of course, you consent otherwise).

We may release accounts and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Terms of Service; or protect the rights, property, or safety of AfriSupermarket, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and risk reduction.


As is true of most websites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system and date/time stamping.

We use this information, which does not identify individual users, to analyze trends, to administer websites, to track users’ movements around websites, and to gather demographic information about our user base as a whole. We do not link this automatically collected data to personally identifiable information.

8. COOKIES and Local Storage

Like most websites, we use small bits of data called cookies and local storage data stored on users’ devices to optimize the user experience. Cookies let us ‘remember’ information about your preferences and status allow you to move within our Service without reintroducing yourself. Members who disable cookies will not be able to use the Service, as they are required to maintain your login to our service.

These cookies can be tied back to personally identifiable information only in the event that you are logged in to our Service. If you are logged in to our Service, the cookies on your device will uniquely identify your account within our system.

This Privacy Policy covers the use of cookies by AfriSupermarket. only and does not cover the use of cookies by any advertisers. Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies


You should be aware that countries have not harmonized their privacy regulations. Because the Service is based in Zambia, AfriSupermarket has written its Privacy Policy to satisfy local regulations. By using the Service, Website and App, you agree to the level of privacy protection set out in our Privacy Policy.

10. Reviews

If you choose to leave a review while on the Website or App, you should be aware that any personally identifiable information that you submit there can potentially be read. We are not responsible for the personally identifiable information you choose to submit in these reviews. These contents may be displayed to other users of the Service. If you would not like to have these details disclosed, refrain from posting reviews. If you wish to update or delete your review, you can contact us in writing.


Our Website and App contain links to other sites that are not owned or controlled by AfriSupermarket. Please be aware that we, AfriSupermarket., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our Service and to read the privacy statements of each website that collects personally identifiable information. This Privacy Policy applies only to information collected by this Service.


In the event AfriSupermarket. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email or social media of any such change in ownership or control of your personal information.


We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on us, our subsidiaries, affiliates, employees, or agents.


If we decide to change our privacy policy, we will post those changes to this Privacy Policy, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. If we make material changes to this Privacy Policy, we will notify you here, by email, or by means of a notice within the Website or App.


The Service is not directed to children under 13 years of age and we do not knowingly collect personally identifiable information from children under 13. If we become aware that a child under 13 has provided us with personally identifiable information, we will delete such information from our files.


All correspondence should be sent via email to: [email protected]